Is There Such A Thing As A Sustainable Florist with Rita from the Sustainable Floristry Network

I had the pleasure of speaking with Rita, founder of the Sustainable Floristry Network (SFN) and the No Floral Foam Movement.

As a second-generation florist and science writer, Rita shares her insights on the disconnect between the floral industry and sustainability, and how SFN aims to address these challenges.

As a member of the SFN, I’m proud to support sustainable practices at April and Fritz, and we discuss how florists can reduce their environmental impact by eliminating floral foam, avoiding single-use plastics, and prioritising local blooms.

Join us as we dive into the complexities of creating a sustainable floral business and how we can move the industry toward a more eco-friendly future.

In the latest episode of the podcast, we will be diving into:

• How floral foam prompted Rita to explore sustainable floristry, launch SFN and begin the No Floral Foam Movement.

• Why sustainability matters in all industries, not just floristry, and why you should care as a consumer.

• Whether a sustainable florist actually exist and what responsibilities lay with the consumer versus the florist or event vendor.

• If you need to sacrifice aesthetics in your floral designs in the name of being sustainable.

Let’s make your events truly special, one conversation at a time.